Core Web Vitals, Explained Without Jargon
Google grades every page on three user-experience numbers. Here's what they mean and what actually moves them.
LCP — Largest Contentful Paint
How long until the biggest thing on screen (usually the hero image or headline) appears. Good: under 2.5 s. Moved by: faster server response, image compression, and preloading the hero image.
INP — Interaction to Next Paint
How quickly the page reacts when users tap or type. Good: under 200 ms. Moved by: less JavaScript, fewer third-party scripts, and breaking up long tasks.
CLS — Cumulative Layout Shift
How much the page jumps around while loading. Good: under 0.1. Moved by: giving images and ads explicit dimensions and never injecting content above what's already rendered.
Where to see your numbers
PageSpeed Insights shows two kinds of data: real-user field data (what Google actually measured from Chrome users, when your site has enough traffic) and lab data from a simulated device. Field data is what counts for rankings; lab data is what you debug with.
Once you can read the numbers, run the 10-minute diagnosis to fix them in the right order.